9/04/2014

More than 25 per cent tablets in APAC come with voice call feature: IDC

Tablets with voice calling capabilities are very popular according to the latest report by the International Data Corporation (IDC). On Wednesday, it revealed that more than 25 per cent of the tablets sold in the Asia Pacific region excluding Japan had voice calling capabilities.
An overall of 13.8 million tablets were shipped in the second quarter or 2014 and of these around 3.5 million were tablets with voice calling. This translated to a 60 per cent year on year growth for voice calling enabled tablets and not surprisingly all the tablets were powered by Android.
Currently, Apple's IPAD MINI CASE does not offer voice calling on its 3G models and Windows based tablets are also limited in the same way.
Vendors like Micromax, Samsung, and Karbonn in India offer a multitude of such voice enabled tablets in India. Even the IDC report claims that such tablets have proven to be popular in India and Indonesia. In both these countries, almost 50 per cent of the tablets shipped have voice calling enabled.
"This shift highlights the sustained interest among consumers, at least in emerging markets, to have a single mobile device for all their needs - be it watching movies and soap operas, taking pictures, texting or making calls, even if the device has a huge 7-inch screen on it. It also helps that these devices are quite affordable, playing in the entry-to-mainstream price bands in most markets, " claimed Avinash K Sundaram, Senior Market Analyst of Client Devices team at IDC Asia/Pacific.

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